10月23日,来自24直播网的报道指出,西甲豪门皇家马德里俱乐部宣布,他们已经与马霍圣米格尔公司达成了新的合作协议,双方将赞助关系延长至2033年。

Established as a fully Spanish beverage and service enterprise, Mahou San Miguel stands as a dominant figure in the Spanish beer sector. The partnership between the two entities dates back to the 1940s, and now, Mahou Cinco Estrellas and Solán de Cabras are poised to continue their role as the official sponsors of Real Madrid. Furthermore, the inclusion of the Vamos by Mahou brand has expanded the scope of this collaboration.

这一合作协议的期限将得到八年扩展,涉及皇家马德里男子足球队、女子足球队以及篮球队的顶级阵容。

From 2024 onward, Plaza Mahou has established itself as a groundbreaking milestone within the confines of the Bernabéu Stadium, making it the first beer brewery to operate directly within a Spanish football ground.

A significant update to the agreement involves the incorporation of Vamos by Mahou, a non-alcoholic malt beverage line launched at the beginning of the year exclusively for the Egyptian market. This inclusion is poised to energize sponsorships across various nations in the Middle East and Africa.

自上世纪40年代起,Mahou与皇家马德里之间建立了紧密的联系,那时该公司管理着位于圣地亚哥·伯纳乌的球场酒吧。随着时光的推移,到了80年代,这种联系演变成了一种形象及广告上的战略伙伴关系,与俱乐部一同见证了其历史上的关键时期。